
My name is Choong and being in the health and fitness industry for a decade now, there are many unique challenges for any individual while striving for their health and fitness goals.
I also understand why many turn to the Internet for answers. Its accessible and quick but...
The internet is filled with a wide range of advice, often well-meaning, but it may not align with your unique circumstances. You might be dealing with specific challenges, such as being a new parent, juggling a demanding work-life balance, or managing a rare health condition.
As you persistently search for solutions tailored to your needs, you may find that nothing appears to work effectively.
This is where I come in...

world class accountability and support
You will not just receive a standard plan you could get from your run-of-the mill PT and nutritionist. My goals are that you get something built for you, but also to support you along the process.
Individualised approach
Coming up with an individualised plan based on your bloodwork, fitness goals, lifestyle, and long term goals.
From weekly adjustments, to daily communications, I got you covered to ensure you get a bespoke plan that is tailored for you.
Science-based solutions
Begone with the days where a specific nutrition strategy or training style was the best. I take the most recent data based on what science says, and apply it practically to your situation.
As a registered clinical and sports nutritionist as well as a certified SnC coach, its important I keep up to date with the latest findings.
Ready to get started?
Personalised Plan
Upon onboarding, we jump on a 1:1 call to go through the plan to ensure we leave no stones unturned to ensure you are confident in taking action and following your personalised training, nutrition and lifestyle plan.
Bloodwork analysis
Prior to our first 1:1, I will also be sending a letter of support to you, to allow you to get some bloodwork done so that we can dive deeper into planning out your nutrition. As a registered clinical nutritionist I am legally allowed to interpret them.
Coaching Calls
Coaching calls to ensure that while, we will be in contact with each other on a daily, I want to ensure that you not only have a plan but you are coached to ensure that you have the mental skills behind it all to maintain long-term results.
Coaching app
We want to make sure you are
making progress in your nutrition, lifestyle and training. And my comprehensive coaching apps (both for training and nutrition) will help to ensure we have data to back up our process.
Daily accountability
I will be keeping you accountable on a daily. Whether you are a text person, or a voice message person, I am always there to respond within 24 hours. This will ensure all questions get answered.
No more personal trainers
No more $100 per session.
From video feedback for you on your movement patterns to give you suggestions and improvements AND a customised program for your goals.


NZD400
No lock in contracts
Access to all of the above and more

No contracts - cancel anytime
NZD4400
Save $800 when you sign up for a year which is equivocal to 2 months free

No contracts - cancel anytime
I know I am good at what I do, so I know you will love what I offer. However, I understand that you might not trust me 100%. If you do sign up, and within 14 days you do not feel what I am offering is 5-10x worth what I am charging, let me know I will refund your money. Easy as that.









NZD400
No lock in contracts
Access to all of the above and more

No contracts - cancel anytime
NZD4400
Save $800 when you sign up for a year which is equivocal to 2 months free

No contracts - cancel anytime

Not gonna toot my own horn too hard here, but I am an openly registered clinical and sports nutritionist practicing out of New Zealand. In conjunction I had been a personal trainer and now a strength coach for a few years now. I have competed internationally for powerlifting, and have taken up a hobby in Brazilian Jiujitsu which is fun. So you can say I practice what I preach.
Anyone who is coachable first and foremost, and someone who is wanting to improve their nutrition and performance and take it to the next level and is receptive to change.
I have worked with over 300+ clients so far but in the end of the day you put in the effort you get the result. In saying that I believe in my coaching abilities AND this is why I have a 14 day money back guarantee. If you do not think I am providing 5-10x the value of what I am charging you get your money back.
New Zealand, and I am able to work with anyone who has an internet connection. The fact that you are reading this means its likely we will be able to work together.
I will be honest, most programs look similar even at the top level. The main difference here is that most coaches write a program without talking to their client, they think they know best (which can be true).I take a more collaborative approach, as I believe the best training program isn't just one you can stick with, but its one you enjoy doing.
Yes I am a registered sports and clinical nutritionist. I love working with people form all walks of life and I truly believe there is always ways to make significant improvements in your health.